Imitation as a Marker of Success

Walking through the aisles of any Asian supermarket you’ll often see similar if not damn near identical packaging on similar items on the shelves.  As near as I can tell, you haven’t created a successful product in Asia until you have people trying to imitate as closely as possible at least by having similar packaging or just flat out copying the name.  I think Seattle chocolatier Fran’s has really hit the big time.  Behold, Fran chocolate coated cookie sticks.

Fran Sticks 2

They’re actually pretty good, richer in chocolate flavour than Pocky.  I just think it’s funny is all.  I love Asian marketing.

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